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LEEROY raises 25 million SEK

Business 20 Jun 2018 by Anders Härén

Press release 2018-06-20

From left to right: Martin Folke (Associate at Baker McKenzie), Arvid Wahlberg (Product Owner POS, LEEROY), Per Nord (CEO, LEEROY), Caroline Nylund (Investment Manager, Zenith Venture Capital), Bengt Anderson (Chairman of the Board, LEEROY), Anders Härén (CTO & CPO, LEEROY), Petter Hvid (Head of Business Development, LEEROY), Pär Kastengren (Investment Manager, NFT Ventures), Erik Göransson (CFO & COO, LEEROY)

 

Collector Ventures and Zenith Venture Capital are leading the investment round as LEEROY raises 25 million SEK. Almi Invest and Norrlandsfonden also partake in this financial round.

Swedish LEEROY have developed a self-learning, AI-driven data platform that helps restaurant chains run their business like a tech company. What this means is that LEEROY’s unique solution gives restaurants the ability to create business value from daily operations, increase sales and guest loyalty, and at the same time offer their customers a better experience. On top of the AI data platform where restaurants can monitor and control their business in real-time, LEEROY offers a fully integrated, native app for the guests, and a Point-of-Sale system. The result is a turnkey solution for making your restaurant fully digital and data-driven.

 

LEEROY is now ready to take the next step. Besides capital, the investment also brings valuable competence, co-operation opportunities, and network effects from Collector. Zenith Venture Capital, led by Tommy Jacobsson, are already deeply involved in the company following their initial investment of 15 million SEK in 2016. LEEROY will recruit additional developers to their offices in Sundsvall and Stockholm to scale the product, accelerate development, and launch the product internationally.

 

“The fact that additional, renowned investors want to follow us on this journey is yet more proof that our vision and technical platform is truly cutting-edge. We look forward to taking the company to the next level and create more value for the restaurant industry in their ongoing digital transformation”

Per Nord, CEO at LEEROY

 

”Äntligen har restaurangbranschen chansen att digitalisera, utveckla och lyfta hela sin verksamhet till nästa nivå. Genom att använda LEEROYs plattform får restaurangerna helt nya möjligheter att skapa en modern kundupplevelse samtidigt som de har stenkoll på sin verksamhet. Investeringen i LEEROY passar perfekt in i Collector Ventures fintech-portfölj och vi ser redan flera möjligheter till samarbeten. ”

 Lena Apler, acting CEO and founder of Collector

 

”LEEROY har med sitt starka team på kort tid bevisat sig på den svenska marknaden. LEEROYS AI-baserade plattform ger stort mervärde för kunden och vi ser fram mot att få delta i bolagets fortsatta resa.”

Eva Nordlander, Fund Manager at Almi Invest

 

”LEEROY befinner sig i en mycket spännande uppskalningsfas och med en unik tekniklösning och god marknadskännedom har bolaget mycket god potential. Vi är glada att välkomna Collector och Almi till ägarskaran och ser fram emot att arbeta tillsammans”

 Caroline Nylund, Investment Manager at Zenith Venture Capital

 

”Norrlandsfonden har medverkat som finansiär till LEEROY i snart 10 år och bolagets resultatfokuserade långsiktighet i kombination med ett agilt förhållningssätt har imponerat över tid”.

Per-Erik Persson, Business Analyst at Norrlandsfonden

 

FACTS

LEEROY Group AB

Number of employees: 36 people

Turnover 2017: 45 million SEK

Example of customers: Vigårda, Urban Deli, Svenska Brasserier, Holy Greens, 1889, Hawaii Poké

Investors:

Zenith Group

Collector Bank

Almi Invest

Norrlandsfonden

 

For more information, please contact LEEROY’s CEO Per Nord:

Per Nord – per.nord@leeroy.se
+46 (0) 70 777 34 78